first part of a talk given at ISEA istanbul, sept 2011.
In 1957, the Companhia de Diamantes de Angola [Diamang] completed a hydroelectric dam on the Luachimo River in northeastern Angola, in the Lunda North province. The dam was emblematic of Diamang’s monumental presence and technical capacity that it meticulously developed throughout the twentieth century. Diamang was a mammoth diamond extraction company in Angola during the zenith of Portuguese colonial rule. By the 1950s, Diamang provided a large portion of funding to the colonial state seated in the capital of Luanda. It returned large profits to its Portuguese, Brazilian, American, and Russian investors. It was a “state within a state” with its own police force, radio station, museum, health services, and agriculture. Eighty percent of Diamang’s workforce in the Lunda region was made up of the ethnic Chokwe group, a once powerful state that was defeated as the Portuguese made their final push into the interior of its massive colony. In this paper, the Luachimo Dam should come to symbolize the activity of mining an area for material and non-material resources, the transforming of matter into information and energy, and as being the catalyst of a disruption and enlargement of a feedback loop. It should represent the dual nature of the media used to inscribe and transmit Chokwe art: electrification and rationalism.
In 1953, Portuguese anthropologist José Redinha published a book on the topic of Chokwe wall murals, Paredes Pintadas da Lunda. Redinha was director of the Dundo Museum on Diamang’s company compound and had for some time been interested in the murals; he was an artist and was fascinated by the murals’ popular execution. He traveled around the immediate region and copied what he saw on the hut walls exactly, choosing paint in order to preserve the colors and even using the same pigments and binders as the Chokwe artists. Bertrand Brothers publishing house in Lisbon then printed the book using offset print and color plates. Since the company had no legal rights to sell the book, it was sent to academic libraries and museum collections worldwide.
In 2006, two online heritage projects were launched, both of which presented material digitized from Paredes. The Trienal de Luanda’s website scanned the book’s image plates as part of the online component of the first major contemporary art exhibition in Angola after the end of a devastating thirty year civil war. ITM Mining Ltd., a diamond company operating in Lunda North, launched www.culturalunda-tchokwe.com, which used both the scanned images from Paredes and transcribed its text. Angolan artist and Trienal de Luanda director Fernando Alvim authored both projects. Each was presented as a type of heritage project dedicated to disseminating the indigenous cultural production of Angola to a wider public. The Trienal emphasized the artistic merit of the images as such, photoshopping out the characteristic signature that Redinha placed on all of his images, in order to return them to Chokwe authorship. No context was provided for the images other than the project’s conceptual essay that proposed to correct the wrongs of Redinha’s appropriation of Chokwe art, as he did not include the names of individual artists. ITM presented the anthropological content of Paredes. As the company operates in the Lundas, they declare on their website, “Tradition as we respect cultural values.” ITM is of the progeny of Diamang that resulted from Angola’s nationalization of the diamond industry following its independence in 1974. Both the Trienal de Luanda and ITM’s website had an ethos of participation. The Trienal encouraged public interpretation of Chokwe aesthetics through its gallery, internet, and billboard exhibitions, while ITM’s message board and online forum solicited feedback and exchange.
In 1987, Friedrich Kittler wrote his influential essay “Gramophone, Film, Typewriter” on the eve of the internet revolution. Among other things, Kittler describes erasure of distinctions between media types with the transition to fiberoptic cable transmission and the gradual electrification of media. On the issue of how meaning is generated within this relatively new standard of information, he writes, “quotidian data flow must be arrested before it can become an image or sign. What is called style in art is only the switchboard of these scannings and selections.” [i]He then describes a type of information hierarchy as a natural outcome of re-mediation, where one medium ghosts another through its obsolescence and related changes to our senses. Kittler’s analysis dissects a process that is often regarded as a natural progression: the alphabetic monopoly of print media to the eventual triumph of electricity-based digital information.
I want to bring in a different aspect to Kittler’s theory of media, one that accounts for both the historical contingencies of mediation and also to the blind spots in descriptions of its infiltration. In colonial situations, the abstraction of information that develops with mediation is inextricably bound up with extraction of materials such as diamonds, achieved as it was most often through coerced labor and societal violence. Consider, for instance, that one Diamang official could call the project to record folk songs “Song Service” in order to match it with the labels Mines Service, Construction Service, and Health Service. [ii] Each of these was a piece of a total project of control over bodies and life in the Lundas. It would be inaccurate, therefore, to claim that the implementation of media conditions were universally experienced or, for that matter, inevitable.
The Dundo Museum was part of Diamang’s project termed “Scientific Colonialism.” The museum compound was a laboratory of Life found in the Lundas and must be seen as synonymous with Diamang’s labor practices. The effort that materialized the diamonds, the book, the museum, the folk music records, and indeed the hydroelectric dam, all capitalized what Diamang extracted from Lunda North. Here, not only were the Chokwe, in the crassest of interpretations, considered matter, or the “real,” but the idea of the real was itself developed within the logic of the media they used. The conditions that Diamang established were coterminous with the electrification of production and the ephemeralization of information.
In the case of colonialism in Africa, the ghosting of indigenous media practices was not an unfortunate consequence of colonial rule, as most scholars of the time understood it, but rather an intentional divestment of indigenous populations of power by participation. The now common knowledge that Europe created the notion of Africa as practicing unchanging traditions amounted to the limited definition of medium in Africa to that of objects and performances as emblems of superstitious practices. Under that logic, they had to remain static. One must look no further than the statement by Julio de Vilhena, who claimed that the Chokwe had a tendency to adopt music “other than the traditional, and withhold from the traditional the value and importance attributed to it by his ancestors.” He goes on to argue that Diamang must “[show] him the value of his folklore, by inducing him to cultivate it regularly” by providing them with positive encouragement. Vilhena even suggests that the whites clap for the natives after performances, a type of feedback that indicates paternalism, where Chokwe art and performance is not an open system, but rather artifactual data in a control system. There were, then, implications of the process of etching voice into “fragile stock[s] of virgin discs…in the tropics” beyond just ghosting certain sense perceptions through transformations in media.







